Services | High Performing Emails

Context first

Why email got genuinely hard

Ten years ago you could buy an ESP, write decent copy and land in the inbox. Three structural shifts ended that era, and they are the reason these six services exist as specialist work.

Shift 01 / 2024 onward

The Google and Yahoo rules

Bulk senders now must pass DMARC authentication, offer one-click unsubscribe and keep spam complaints under 0.3%, or their mail simply stops arriving. The resulting inbox placement gap between compliant and non-compliant senders is around 45 percentage points. This turned email infrastructure from an IT afterthought into a revenue-critical discipline.

Shift 02 / Volume

392 billion emails a day

Daily global email volume is approaching 392 billion (Statista). Mailbox providers respond with ever-stricter filtering based on your sending reputation, engagement history and infrastructure hygiene. Getting seen is now an engineering problem before it is a copywriting problem.

Shift 03 / Complexity

One channel, five disciplines

A modern email program spans DNS engineering, reputation management, compliance, automation architecture and revenue copywriting. Companies that hire one "email marketer" usually get one of the five. The other four are where the money leaks, and they are why my retainer covers all of it.

01 / Deliverability

Email Deliverability

You can write the best email in the world and it means nothing if it lands in spam. I get you out of the spam folder and keep you out, permanently. This is the foundation everything else sits on, and it is the thing I am known for.

SPF, DKIM and DMARC set up and enforced correctly
Sender reputation repair and blocklist removal
Continuous inbox placement monitoring across Gmail, Outlook and Yahoo

Infographic: inbox placement before at 10 percent and after at 98 percent with a reputation shield

02 / Infrastructure

Email Infrastructure

I have built sending infrastructure that pushes tens of thousands of emails a day without breaking reputation. Domains, DNS, mailboxes, SMTP servers, warmup schedules. Built once, built right, built to scale.

Sending domain and mailbox architecture that protects your main domain
Warmup and ramp schedules that never trip provider filters
ESP selection and migration without losing reputation on the way

Infographic: sending domains flowing through warmup into the inbox

03 / Cold Email

Cold Email Outreach

Done-for-you outbound that books meetings. I handle targeting, copy, sending infrastructure and reply management. You just show up to the calls that land on your calendar.

List building and enrichment with verified emails only
Sequences written to get replies, not to sound clever
Reply handling and meeting booking as part of the retainer

Infographic: outreach funnel from verified prospects to replies to booked meetings

04 / LinkedIn

LinkedIn Outreach

Your prospects live in two inboxes. I run LinkedIn connection and messaging campaigns alongside your cold email so the same prospect sees you in both places. Multi-channel is not a buzzword, it is how reply rates double.

Connection campaigns synced to your email sequences
Profile positioning so your page converts the visits outreach generates
Safe daily limits that never put your account at risk

05 / Retention

Retention Marketing, Email + SMS

For DTC brands and mobile apps. I build the flows that turn one-time buyers into repeat buyers: welcome, abandonment, post-purchase, winback and everything between. I have built 60+ email flow systems for a single client. Ask me about it on the call.

Full flow architecture in Klaviyo, HubSpot or your ESP of choice
SMS woven into flows where it earns its cost, not everywhere
Campaign calendars and segmentation that lift revenue per send

Infographic: customer lifecycle loop with welcome, nurture, purchase and winback stages plus flow revenue bars

06 / Security

Email Security

If your domain is not locked down, someone can send as you. I enforce DMARC, close spoofing gaps and make sure the only emails carrying your name are the ones you actually sent.

DMARC monitoring, reporting and gradual enforcement to p=reject
Spoofing and phishing exposure audit across all your domains
Inbound gateway hardening for Microsoft 365 and Google Workspace

Infographic: security shield over DMARC enforcement stages from none to quarantine to reject

Accountability

The benchmarks I hold my own work to

Every account I manage gets a written Friday report measured against hard numbers, not vibes. These are the thresholds I consider healthy on a warmed, well-run B2B list, and if your program is below them, that gap is the first thing my audit will quantify in dollars.

For context, industry-average campaign open rates hover around 21 to 25% depending on sector. I set my floor above the industry average on purpose: hitting "average" with $36 to 42 of return per dollar at stake is leaving money on the table.

30-40%open rate floor on managed campaigns

7-10%click-to-open rate, the honest engagement metric

<0.50%bounce rate ceiling, enforced by list hygiene

<0.40%unsubscribe ceiling, watched every single send

Everything an email team does. One retainer. Me.