About Me | High Performing Emails

My story

Why I do this

I have spent over 16 years selling and marketing B2B. Somewhere along the way I noticed the same pattern at every company I touched: email was the highest-ROI channel in the building, and it was always the most neglected one. Broken DNS. Flows nobody had opened in a year. Cold email run off the main domain. Money left on the table everywhere.

So I made it my whole job. For the last 3 years I have run email deliverability, infrastructure, cold outreach and retention for companies around the world. Over $300k in delivered work. A 100% success rate on a platform where clients review you publicly and permanently. Not one failed project. I am proud of that number and I intend to keep it.

Now I work directly with companies as their fractional email partner. You get everything a senior email hire would do, without the recruiting circus, at a third of the cost. I run High Performing Emails through The Grow Revenue Company Limited, registered in London, and I work with clients across the US, UK and Europe.

Kunal Arora, founder of High Performing Emails

Illustration: deliverability dashboards with SPF, DKIM and DMARC all passing

Credentials

16 years, compressed

YEARS 1 TO 10

B2B sales and marketing

A decade in the trenches: pipeline, quotas, campaigns, CRMs. I learned what makes buyers reply because replying was how I ate.

The foundationSales first, tools second. Most email people have it backwards.

The specializationDeliverability, infrastructure and automation became the craft.

YEARS 11 TO 13

Going deep on email

I stopped being a generalist. DNS, SMTP, sender reputation, warmup, ESP internals. The unglamorous plumbing that decides whether email makes money.

YEARS 14 TO 16

Proving it publicly

3 years of client work with every result reviewed in public. $300k+ delivered, 100% success rate, clients across SaaS, DTC, recruiting and media.

The receiptsSee the Results page. Screenshots, not stories.

TodayA handful of retainer clients, each treated like my only one.

NOW

Fractional email partner

I take on a limited number of monthly retainers. When my calendar is full, it is full. If you are reading this, there is probably still a slot.

How I work

Three rules I never break

Rule 01

Battle-tested only

I never experiment on your sender reputation. Everything I deploy has already worked across dozens of accounts. Your domain is not my laboratory.

Rule 02

Over-communicate

Weekly written reports, every Friday, no exceptions. A dedicated Slack channel for everything else. You will never wonder what I am doing with your money.

Rule 03

Honest, even when it costs me

If your problem is not an email problem, I will tell you on the first call and save us both the retainer. That honesty is why my success rate is 100%.

16 years, 3 lessons

What all those hours actually taught me

Strip away 8,108 billed hours and 123 projects, and email comes down to three uncomfortable truths most companies learn the expensive way. I would rather you learn them here.

Truth 01

Deliverability decides before copy gets a vote

The inbox placement gap between authenticated and unauthenticated senders is around 45 percentage points since Google and Yahoo tightened sender rules. Nearly every "our emails stopped working" call I have taken in 3 years traced back to infrastructure, not writing. That is why my process always starts with the plumbing: it is where CheckCheck's 10% to 61% jump came from.

Truth 02

Automation is where the money hides

Automated flows drive 37% of email revenue from just 2% of send volume (Omnisend). Most teams pour effort into weekly campaigns and leave welcome, abandonment and winback flows half-built, which is the most expensive mistake in email. Flows compound while you sleep. Campaigns die the day they are sent.

Truth 03

The channel decays faster than companies hire

Email lists rot at roughly 22.5% a year (HubSpot) and reputation damage compounds weekly, while the average role takes about 44 days just to fill (SHRM). By the time a hire is found and onboarded, a neglected program has lost a quarter of its list and a season of revenue. That mismatch between decay speed and hiring speed is the entire reason my fractional model works.

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Hi, I am Kunal. Email is not my job. It is my craft.